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Book Sections Year : 2015

Role of brands when children share snacks

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Submitted on : Friday, February 15, 2019-10:18:36 AM

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hal-02020246 , version 1 (15-02-2019)

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Valérie Hemar-Nicolas, M. Gollety, Nicolas Damay, Pascale Ezan. Role of brands when children share snacks. Fetscherin, M.; Heilmann, T. Consumer Brand Relationships : Meaning, Measuring, Managing, Palgrave Macmillan, pp.123-145, 2015, ISBN : 978-1-137-42712-0. ⟨hal-02020246⟩

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UNIV-COMPIEGNE COMUE-NORMANDIE NIMEC UNIROUEN UNILEHAVRE UNICAEN IRIHS RITM PANTHEON-ASSAS-UNIVERSITE
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