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Role of brands when children share snacks

Valérie Hemar-Nicolas 1 M. Gollety 2 Nicolas Damay 3 Pascale Ezan 4 
1 RITM - Réseaux Innovation Territoires et Mondialisation
2 LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas
3 UTC - Université de Technologie de Compiègne
4 NIMEC - Normandie Innovation Marché Entreprise Consommation
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02020246
Contributor : Sabrina Mommolin Connect in order to contact the contributor
Submitted on : Friday, February 15, 2019 - 10:18:36 AM
Last modification on : Saturday, June 25, 2022 - 9:12:24 PM

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  • HAL Id : hal-02020246, version 1

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UNIV-COMPIEGNE | COMUE-NORMANDIE | NIMEC | UNIROUEN | UNILEHAVRE | UNICAEN | IRIHS | RITM | PANTHEON-ASSAS-UNIVERSITE

Citation

Valérie Hemar-Nicolas, M. Gollety, Nicolas Damay, Pascale Ezan. Role of brands when children share snacks. Fetscherin, M.; Heilmann, T. Consumer Brand Relationships : Meaning, Measuring, Managing, Palgrave Macmillan, pp.123-145, 2015, ISBN : 978-1-137-42712-0. ⟨hal-02020246⟩

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