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Le phénomène de collection comme outil marketing à destination des enfants

Abstract : This article aims to understand why children collect. A typology of collections allows to show how firms adapt their products to satisfy these different motivations. An exploratory case : the Pokemon underlines the new strategies the firms have to lead to propose their series for children.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02019676
Contributor : Sabrina Mommolin <>
Submitted on : Thursday, February 14, 2019 - 4:37:26 PM
Last modification on : Monday, October 7, 2019 - 11:09:48 PM

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  • HAL Id : hal-02019676, version 1

Citation

Pascale Ezan. Le phénomène de collection comme outil marketing à destination des enfants. Décisions Marketing, Association Française du Marketing, 2003. ⟨hal-02019676⟩

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