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Journal articles
Le phénomène de collection comme outil marketing à destination des enfants
Le phénomène de collection comme outil marketing à destination des enfants
Abstract : This article aims to understand why children collect. A typology of collections allows to show how firms adapt their products to satisfy these different motivations. An exploratory case : the Pokemon underlines the new strategies the firms have to lead to propose their series for children.
https://hal-normandie-univ.archives-ouvertes.fr/hal-02019676
Contributor : Sabrina Mommolin Connect in order to contact the contributor
Submitted on : Thursday, February 14, 2019 - 4:37:26 PM
Last modification on : Wednesday, March 9, 2022 - 3:50:02 PM
Contributor : Sabrina Mommolin Connect in order to contact the contributor
Submitted on : Thursday, February 14, 2019 - 4:37:26 PM
Last modification on : Wednesday, March 9, 2022 - 3:50:02 PM
