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Le phénomène de collection : une lucarne pour appréhender la dimension affective de la consommation

Abstract : This article presents a review of the current literature on collecting in a consumer perspective.The market of collectibles offers many opportunities for firms. Nevertheless, creating and marketing collectibles require special skills to satisfy collectors. In this point of view, this research examines the different market strategies used to help these consumers to obtain objects.
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02019625
Contributor : Sabrina Mommolin <>
Submitted on : Thursday, February 14, 2019 - 4:09:56 PM
Last modification on : Friday, February 15, 2019 - 1:24:31 AM

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  • HAL Id : hal-02019625, version 1

Citation

Pascale Ezan. Le phénomène de collection : une lucarne pour appréhender la dimension affective de la consommation. Management & Avenir, INSEEC/Management Prospective Ed. 2005, 4 (6), pp.49-62. ⟨hal-02019625⟩

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