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Les apports du brand content à l'amélioration de l'image d'une marque : le cas SNCF

Stéphane Mallet 1 C. Rouen-Mallet 1 Pascale Ezan 1
1 NIMEC - Normandie Innovation Marché Entreprise Consommation
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https://hal-normandie-univ.archives-ouvertes.fr/hal-02019501
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Submitted on : Thursday, February 14, 2019 - 3:45:38 PM
Last modification on : Wednesday, March 9, 2022 - 3:50:02 PM

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COMUE-NORMANDIE | UNIROUEN | UNILEHAVRE | UNICAEN | IRIHS | NIMEC

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Stéphane Mallet, C. Rouen-Mallet, Pascale Ezan. Les apports du brand content à l'amélioration de l'image d'une marque : le cas SNCF. Gestion 2000, Recherches et Publications en Management A.S.B.L., 2013, 30 (3), pp.49-68. ⟨hal-02019501⟩

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