Skip to Main content Skip to Navigation
Journal articles

Renforcer l’efficacité des actions de lutte contre l’obésité. Vers l’identification de leviers de persuasion spécifiques aux enfants

Abstract : TV advertising targeting children is often accused of encouraging children’s obesity. This article contributes to showing how success key factors observed in advertisements could be used to teach children healthy eating habits. Through a study conducted among both advertisers and children, this research points out that nutritional information has no significant impact on children. However, it highlights that the ad elements of execution are all the more important that they are easily imparted within the peer group.
Complete list of metadatas

https://hal-normandie-univ.archives-ouvertes.fr/hal-02019299
Contributor : Sabrina Mommolin <>
Submitted on : Thursday, February 14, 2019 - 2:32:57 PM
Last modification on : Wednesday, September 16, 2020 - 5:31:05 PM

Identifiers

  • HAL Id : hal-02019299, version 1

Citation

Pascale Ezan, Mathilde Gollety, Guichard N., Valérie Hemar-Nicolas. Renforcer l’efficacité des actions de lutte contre l’obésité. Vers l’identification de leviers de persuasion spécifiques aux enfants. Décisions Marketing, Association Française du Marketing, 2014, 14 p. ⟨hal-02019299⟩

Share

Metrics

Record views

70