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L’enfant et la communication publicitaire

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https://hal-normandie-univ.archives-ouvertes.fr/hal-02008185
Contributor : Joël Brée <>
Submitted on : Tuesday, February 5, 2019 - 3:38:41 PM
Last modification on : Wednesday, October 14, 2020 - 8:40:04 AM

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  • HAL Id : hal-02008185, version 1

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Joël Bree. L’enfant et la communication publicitaire. Gérard Cliquet (ed.). Marketing – nouveaux enjeux, nouvelles perspectives, Presses Universitaires de Rennes, pp.85-94, 2012. ⟨hal-02008185⟩

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