The perception of social identity among secondary school groups : the case of the make-up market

Tony de Vassoigne (1) , Arnaud Delannoy (1) , Laurence Hélène (1)

1 Métis Lab EM Normandie

Domains: Humanities and Social Sciences; Business administration

Tony de Vassoigne, Arnaud Delannoy, Laurence Hélène. The perception of social identity among secondary school groups : the case of the make-up market. Journal of Marketing Trends, 2018, 4 (3). ⟨hal-01885636⟩